Definition and management of an acquisition strategy on Google ads (6 countries):
Improved targeting of queries on Google Ads to capitalize on the most relevant and optimized ads to encourage clicks.
Work on keyword quality to lower CPC, regular monitoring of campaigns with manual CPC strategy.
Definition of an acquisition and retargeting strategy on LinkedIn Ads (traffic, conversions and lead gen).
Definition of cold audiences (jobs, industry sector, etc.) for LinkedIn Ads campaigns.
Creation of reports and dashboards to track leads and conversions in Hubspot Marketing Automation and Salesforce CRM
Performance monitoring and tracking for both channels (Looker Studio dashboard, HubSpot report on conversion funnel, number of MQLs generated...)
"Very good experience so far with a good understanding of our needs, very responsive to our requests and an obvious in-depth knowledge of HubSpot. Extended our collaboration with Markentive for SEO and automation topics. Keep up the good work!"
Jonathan Claquin, CMO
These actions have strengthened the generation of requests for quotations, and improved Visionix's visibility in a sustainable way among its priority targets.