Screlec: Centralize data to track the entire customer journey

Written by Alexandra Radulescu | May 6, 2025 11:51:12 AM

Markentive supported Screlec in the strategic definition of its processes to promote the alignment of marketing, sales and customer service teams, then in the complete integration of the CRM.

A strategic project framework based on sales, marketing, and service processes
Provision of a precise data model to facilitate visualization of sector specificities
Implementation of segmentation principles to facilitate and optimize communication actions
Creation of dashboards to monitor sales, marketing, and service performance and data quality
Team training to facilitate adoption

A word from Screlec

Support and implementation of HubSpot's CRM components: Sales, Marketing, and Service. Markentive also helped us formalize business processes to better calibrate the tool to our needs. The team is satisfied to have a reliable tool for sharing and tracking customer information. We are aware that there are many features still to be exploited for greater productivity.

- Eric Bois, Marketing and Development Director

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