---
title: "Screlec: Centralize data to track the entire customer journey"
description: Screlec optimise ses opérations avec l'intégration de données dans un CRM sur mesure, pour harmoniser les processus commerciaux, marketing & service client
---

[Case studies | Markentive ](https://www.markentive.com/en/clients)

# [Screlec: Centralize data to track the entire customer journey](https://www.markentive.com/en/clients/screlec)

 Written by [Alexandra Radulescu](https://www.markentive.com/en/clients/author/alexandra-radulescu) | May 6, 2025 11:51:12 AM

Markentive supported Screlec in the strategic definition of its processes to promote the alignment of marketing, sales and customer service teams, then in the complete integration of the CRM.

 

- A strategic project framework based on sales, marketing, and service processes
- Provision of a precise data model to facilitate visualization of sector specificities
- Implementation of segmentation principles to facilitate and optimize communication actions
- Creation of dashboards to monitor sales, marketing, and service performance and data quality
- Team training to facilitate adoption

## A word from Screlec

> *Support and implementation of HubSpot's CRM components: Sales, Marketing, and Service. Markentive also helped us formalize business processes to better calibrate the tool to our needs. The team is satisfied to have a reliable tool for sharing and tracking customer information. We are aware that there are many features still to be exploited for greater productivity.  
> *  
> - Eric Bois, Marketing and Development Director

[View full post](https://www.markentive.com/en/clients/screlec)

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