To ensure efficient project management, we set up structured processes and dedicated assets, facilitating collaboration between our teams and those of the customer. A tailor-made SEO strategy was also deployed to ensure the visibility of the new site, and our support continued beyond the launch, to ensure a smooth and lasting take-up of the platform.
Creation of dozens of pages, templates and modules
500 pages/resources/articles migrated by our teams
To facilitate the migration and monitor its progress, both internally at Markentive and externally with Precision for Medicine, we :
Creation and development of dynamic custom modules via hubDB
Precision for Medicine wanted to easily manage and centralize its internal resources. To meet this need, we created a number of HubDB tables, enabling the dynamic retrieval of information for a variety of uses.
Merging their 3 business units into a single HubSpot site
In addition to grouping their three Business Units under a single domain name and representing the complexity of their information while ensuring a fluid and coherent user path, the challenge also consisted in merging their three existing sites and designing templates adapted to the specific needs of each.
Redesigning and modernizing their visual identity
Precision for Medicine had high expectations for the design of their site. They wanted it to reflect their cutting-edge technology, while retaining the key elements of their pre-eminent identity.