Markentive implemented a structured, multi-stage approach. First, design workshops were held to define mc2i's specific needs and use cases. Next, the technical implementation involved customizing HubSpot and integrating it with existing IS tools.
The structuring of workflows and processes then facilitated the automation of scenarios to optimize marketing and sales actions. Finally, training sessions and ongoing support were deployed to ensure optimal adoption of the tool.
These actions enabled mc2i to strengthen alignment between the sales and marketing teams, improving collaboration and responsiveness, and to better manage leads and prospects, increasing the effectiveness of campaigns and sales actions.