Markentive assisted Legastart in the redesign and migration of their website from Mezzanine CMS to HubSpot CMS:
- Development of a custom theme with custom modules so that the team could create independently the 30 page templates that would meet the needs of their 3000 pages;
- Custom development of HubSpot's navigation functionality to provide a better understanding of the offer range thanks to a multi-level menu including CTAs;
- Development of custom modules to integrate content from the original CMS (Mezzanine) to HubSpot via an API and migrate the content of more than 2,500 pages without impacting SEO;
- Use of a HubDB to manage the classification of over 50 how-to page categories;
- Development of a personalized banner on the home page that is synchronized with the Legalstart app via an API to display relevant CTAs to visitors according to their progress in their legal procedures;
- Training of the marketing teams to make them 100% autonomous in the use of HubSpot CMS and the lead capture elements.
What we achieved