Markentive helped Lubmarine design an inbound marketing strategy and integrate HubSpot Marketing software to facilitate the implementation of highly targeted marketing campaigns.
Definition of personas and the steps in the customer journey
Creation of a content strategy per persona and step in the customer journey
Definition of a lead scoring strategy
Integration of HubSpot Marketing with a complex IT ecosystem
Implementation of inbound marketing campaigns
Creation of a chatbot to help visitors to the website
Management of social media accounts in accordance with the previously defined content strategy
Markentive designed and implemented an inbound marketing strategy to help us achieve our goals. In particular, they helped us overcome the technical challenges of integrating HubSpot with our complex IT ecosystem. We've already increased our leads by 20%! Outstanding customer experience!
Olivier Suming, Service Product Manager, Lubmarine