Markentive deployed the following solution for digitalizing Solocal's coordination services:
Review the statistics and ergonomics of the current website and come up with recommendations to optimize conversion
Define inbound marketing and marketing automation strategies for each media channel
Devise recommendations for optimizing current and new content in line with the inbound strategy and previously defined personas
Segment and customize the HubSpot environment for each new media channel in a single portal
Connect an attribution tool to HubSpot
Offer consulting and support on how to connect HubSpot to existing tools
Provide the Solocal team with personalized training in HubSpot Marketing Hub
Markentive helped us launch a complex project and quickly analyzed our needs to provide for a powerful inbound strategy, comprehensive HubSpot training, and deliverables that keep us on track and allow us to achieve our goals. We were especially pleased with their availability and responsiveness on the various communication channels.
- Maximilien Grolier, Lead Product Manager, Solocal
Implementation of a powerful API between HubSpot and the Solocal IT ecosystem
Automation of lead processing and Solocal customer relationship management
Creation of inbound-friendly resources (landing pages, emails, etc.) for each media channel
Framework documentation and strategy implementation on HubSpot Marketing