Through a series of workshops, our consultants were able to grasp and understand Meritis' specificities as an IT consulting firm. As experts in the HubSpot tools, we were able to offer them personalized settings that meet their usage needs.
Définition de la stratégie de déploiement
Advice in the choice of the marketing automation tool;
Structuring and import of existing databases;
Setup of custom fields and the view of information sheets;
Build of landing page templates, thank you pages, emails;
Implementation of workflows for different use cases (qualification of the database, transition of leads to MQLs, events, etc.);
Implementation of various automations (tasks, notifications, workflows for database management, etc.);
Implementation of reports;
Scoping and configuration of HubSpot x Salesforce synchronization;
Training of the teams to ensure adoption.
“Markentive has accompanied us for the past few months in the process of implementing a marketing automation tool, with Christian and Florine as project managers. We have finally chosen (without a lot of surprise) HubSpot and we are very happy with the choice.
The implementation has been going very well till here, and the training was very clear for all the team, who was very happy about it.
There is still a little bit of ground to cover before we fully understand the tool and activated all the necessary features, but I'm . à parcourir à la rentrée avant d'avoir parfaitement pris en main l'outil et activé toutes les fonctionnalités nécessaires, but I have full confidence in the team to finalize the project on time. A big thank you!”
- Carolane GUYON, Digital Marketing Manager, Meritis
Following the implementation of the HubSpot marketing automation tool and the training of the teams:
100% of the marketing automation features deployed: contacts, email marketing, landing pages, forms, CTAs, campaigns, lists, scoring and associated reports;
Dedicated reports for monitoring marketing performance, web analytics and database filling;
100% of marketing teams using HubSpot.
Over the first 3 months of the implementation of the strategy (August, September and October 2021):
+ 600 new leads generated
21%: the average email open rate
99%: the email deliverability rate
10%: the conversion rate on landing pages