CRM redesign to support the alignment of the Sales, Customer Support & Marketing teams;
Creation of custom properties, so that each team has access to the right information to carry out their activities effectively;
Automation of CRM qualification for up-to-date segments, in real time;
Activation of advanced features of the Sales Hub Professional to boost the performance of sales teams;
Use of HubSpot's ABM features;
Introduction of the Product object for more detailed forecasts of recurring revenue;
Automations to increase team productivity: sending reminders, creating tasks, enriching CRM data via Workflows to reduce the number of time-consuming actions by sales teams.
Personalized marketing assets and automated scenarios to increase efficiency;
Creation of personalized email templates & landing pages in Drag & Drop (thanks to the theme developed by Markentive);
Automatic detection of “hot leads” through the implementation of a double scoring (behavioral and demographic).
Deployment of an automated ticketing process to collect and manage customer support requests by category of the support request;
Creation and deployment of an online Knowledge Base, connected to the Kwote application;
A HubSpot chatbot connected to the Knowledge Base has been integrated into the Kwote application to respond in real time.
"L’aide de Markentive dans la mise en place et la structuration de toute la partie Marketing sur HubSpot a été plus que précieuse. L’équipe m’a permis de découvrir l’outil dans sa globalité et de comprendre plus précisément son fonctionnement.
L’accompagnement a été très complet puisqu’aujourd’hui j’ai pu acquérir une quasi autonomie sur l’outil : création des workflows, scoring comportemental et démographique, réalisation d’un scénario de nurturing, etc."
Pauline Lecheminoux, Growth Marketing Manager, Kwote