Markentive supported Kerialis in structuring its sales and marketing processes, implementing HubSpot and integrating data flows between its business tools and CRM. After deployment, our collaboration continued to support the teams in launching marketing campaigns, maintaining API flows and optimizing the use of the tool.
- Deployment of HubSpot CRM to centralize management of customer and prospect data.
- Structured business processes to improve operational efficiency and team alignment.
- Automated marketing campaigns through the implementation of workflows, reducing bounce rates.
- Centralization of data via the implementation of API flows with business tools (ERP, subscription tunnel).
- Onboarding of teams to facilitate familiarization with the tool and optimize its use.
- Creation of dashboards and reports for precise monitoring of marketing and sales performance.