Case studies | Markentive

Expensya: CRM redesign and migration from Pipedrive to HubSpot

Written by Alexandra Radulescu | Apr 24, 2025 10:24:04 AM

Defining the deployment strategy

  • Analysis of the business processes of Expensya’s Sales teams to define the best configuration of the HubSpot CRM

  • Migration preparation: review of the target data model, definition of the mapping to be used between the source CRM and the target CRM, tips for a successful migration schedule, change management

  • Recommendations to automate Sales pipelines

  • Suggestions of automations to maintain a high level of Data quality (create tasks for the task allocations & information sharing, avoid double entries, etc.);

  • Structuring Dashboards & KPIs to better measure business performance, team productivity and data quality

 

What we achieved

Defining the deployment strategy

  • A successful data migration framework: all the necessary elements for the migration have been anticipated to guarantee a smooth process and good change management;

  • Reduction of double entries in the contracting process thanks to the use of Quotation and HubSpot Products tools;

  • Documentation of the entire CRM strategy and use cases for the various user teams;

  • Proposal of a roadmap for the implementation of the new CRM.