At the start of the project, we guided the CFRT teams in developing their strategy for their CRM ecosystem. Once the platform was operational, we continued to support them, helping them with the adoption of the tool, supporting the deployment of marketing campaigns, and reinforcing the level of maturity of the previously defined processes.
Defining the business needs and use cases for the effective deployment of HubSpot
Creation of a technical framework for synchronization via API
Training sessions dedicated to CRM end users
Proposal and implementation of growth marketing actions to optimize the conversion of visitors into prospects, then donors, and finally loyal visitors
Developing a retention/anti-churn strategy: implementation of engagement/disengagement scoring, proposals for actions to reactivate inactive people, etc.
Overall support for the use of HubSpot and the deployment of strategic marketing campaigns
Optimization of the processes so that they correspond to evolving needs
Markentive has supported us for over a year in the migration of HubSpot (from United States to Europe) and the daily management of our CRM. Their very good mastery of HubSpot allowed us to better understand the features offered by this CRM, particularly in the optimization of our marketing campaigns and the implementation of workflows. Markentive is proactive and has adapted well to our associative environment. Our end-of-year digital campaign grew by 30%!
- Géraldine Barral, Director of Resources, Marketing & Communication