Case studies | Markentive

BVA: strategic framework and large-scale deployment of HubSpot CRM

Written by Cristina Supostat | Apr 24, 2025 9:41:44 AM
 

Define the deployment strategy


  • Define a standard configuration based on an in-depth study of the internal processes of 3 different units

  • Define deployment methods that respect the timeline

  • Build a roadmap with technical guidelines & templates

Deploy HubSpot CRM & Sales Hub in all units

  • Help BVA's internal project team with the various stages of the Agile deployment

  • Maintain a hotline for technical and operational issues

  • Ensure the data is accurate (veracity) and the sales processes are implemented correctly

Post-deployment optimization & adoption promotion

  • Assist the internal project team and managers with the change management process

  • Develop sales processes in accordance with the various use cases

 

A word from BVA

Despite the complexity and instability of our work environment, the Markentive team was flexible, attentive, responsive, and able to maintain control of the project. Their solution was perfect for our current practices and short-term growth. We not only recommend Markentive, but have already decided to continue working with them in the future!

- Benjamin Mesureur, Global Client Director, BVA