Case studies | Markentive

Adama: How Adama France generated 1,600+ leads using its digital strategy

Written by Clément Lorriaux | May 6, 2025 9:17:48 AM

We worked with the Adama team on a number of topics since 2018:

  • Definition of buyer personas and development of a form-based strategy for effectively segmenting the various profiles and non-intrusively collecting relevant information

  • Development of email campaign scenarios to promote customer engagement or re-engagement, while providing useful information and achieving an appropriate send rate

  • Supply of customized resources to respond to marketing use cases (email templates, landing page templates, CTA templates, etc.)

  • Implementation of an SEO action plan and formulation of strategic writing recommendations

  • Construction of a synchronization model to automate the transfer of engaged and qualified leads between HubSpot and Salesforce

  • Creation of all graphics, technical support, and consulting on the deployment of marketing campaigns with HubSpot

 

A word from Adama

A highly responsive team that listens to our needs, with customized onboarding and fast results. We immediately felt at ease with the team and very comfortable with HubSpot. It's truly a pleasure to work with Markentive!

- Emmanuelle CLIN, Branding and Communication Manager, Adama France

 

What we achieved

  • A marketing team fully trained and working independently with HubSpot

  • A marketing platform designed and deployed to reduce friction, increase engagement, and meet the many needs of its users