---
title: "Adama: How Adama France generated 1,600+ leads using its digital strategy"
description: Markentive supported Adama France in the construction of an Inbound Marketing strategy and the development of its digital communication tools for its clients.
---

[Case studies | Markentive ](https://www.markentive.com/en/clients)

# [Adama: How Adama France generated 1,600+ leads using its digital strategy](https://www.markentive.com/en/clients/adama-france)

 Written by [Clément Lorriaux](https://www.markentive.com/en/clients/author/clément-lorriaux) | May 6, 2025 9:17:48 AM

We worked with the Adama team on a number of topics since 2018:

- Definition of buyer personas and development of a form-based strategy for effectively segmenting the various profiles and non-intrusively collecting relevant information
- Development of email campaign scenarios to promote customer engagement or re-engagement, while providing useful information and achieving an appropriate send rate
- Supply of customized resources to respond to marketing use cases (email templates, landing page templates, CTA templates, etc.)
- Implementation of an SEO action plan and formulation of strategic writing recommendations
- Construction of a synchronization model to automate the transfer of engaged and qualified leads between HubSpot and Salesforce
- Creation of all graphics, technical support, and consulting on the deployment of marketing campaigns with HubSpot

 

## A word from Adama

> A highly responsive team that listens to our needs, with customized onboarding and fast results. We immediately felt at ease with the team and very comfortable with HubSpot. It's truly a pleasure to work with Markentive!
> 
> - Emmanuelle CLIN, Branding and Communication Manager, Adama France

 

## What we achieved

- A marketing team fully trained and working independently with HubSpot
- A marketing platform designed and deployed to reduce friction, increase engagement, and meet the many needs of its users

[View full post](https://www.markentive.com/en/clients/adama-france)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Clément Lorriaux"
  },
  "dateModified" : "2025-06-04T09:29:28.058Z",
  "datePublished" : "2025-05-06T09:17:48Z",
  "headline" : "Adama: How Adama France generated 1,600+ leads using its digital strategy",
  "image" : {
    "@type" : "ImageObject",
    "height" : 185,
    "url" : "https://www.markentive.com/hubfs/Logos/logo-adama.svg",
    "width" : 492
  },
  "mainEntityOfPage" : "https://www.markentive.com/en/clients/adama-france",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Case studies"
  }
}
```