TRACE ONE: A new multilingual website, optimized for SEO and the user experience on HubSpot CMS.

+ 420 %

increase in mobile traffic in the first month online

+ 20%

increase in new leads generated from form submissions in the first three months

100%

marketing team independence one week after training

A word from Trace One

“A strong team that had the flexibility, adaptability, collective intelligence, passion and expertise we needed for the successful implementation of our new website on HubSpot CMS.”

Benoit GRUBER, CMO, Trace One

About Trace One

Industry:

Software

Founded in:

2001

Number of employees

200

Website:

https://www.traceone.com/

Deliverables:

Goals et challenges

Trace One wanted to implement HubSpot’s automated marketing solution (Marketing Enterprise) and synchronize it with their CRM. The company chose Markentive to assist with the project and help rebuild and migrate their website to the HubSpot CMS. The final part of the project needed to achieve several goals:

Create a new website with a customized design that would strengthen Trace One’s new brand image
Ensure that the website would be highly effective, while reflecting the positioning of Trace One’s portfolio of solutions
Support the marketing team’s lead generation goals
Standardize resources and best practices for all linguistic variants of the new website to optimize SEO indicators.

Our solution

Propose two digital identities based on the brand playbook, including creation of design elements & animations
Conduct semantic SEO audits in English & French, and deliver topic cluster & keyword recommendations
Provide tips on page wording that incorporate technical & semantic SEO recommendations
Suggest a new website structure, including best practices for SEO and UX, to make the website more effective and help provide an enhanced user experience and improved presentation of Trace One’s new portfolio of solutions
Optimize interactive elements & navigation to redirect a certain amount of qualified traffic to the Trace One Network application for connecting distributors and producers.
Optimize lead capture elements to support the marketing team’s efforts to generate leads
Migrate a four-language site from WordPress to HubSpot COS
Provide CMS training to enable teams to manage the website independently

The results

+20%

increase in leads generated via form submission

+420%

increase in mobile traffic in the first month

A 100% responsive optimized website (source: Ionos)
A website SEO score of 74/100, or a 165% optimization compared to the old WordPress site (source: Sitechecker)
30% increase in average time on page after 3 months online
100 % marketing team independence one week after training

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